Redefining Growth, Bold Strategies for Natural Product Innovators
We guide natural products companies from founding to exit with fearless strategies, immersive workshops, and individualized support.
Trusted by:
I’m Mike Bush, Co-Founder of GrowthWays Partners
Welcome! My passion for the natural products industry began over 20 years ago. From the start, I felt a deep connection to the unique and mission-driven individuals who define this incredible space.
After selling a successful ingredient company, I wanted to expand my impact and support more individuals and organizations. That vision led me to launch GrowthWays, where I focus on helping businesses thrive and achieve sustainable success.
In addition to advisory services, I’ve captured my insights in a book called GuardRailing®: Authentically Guide Your Natural Products Company from Spark to Sale. It has been a joy to share what I’ve discovered to be a "secret sauce" for success, and I now offer Guardrailing workshops to bring these principles to life.
Praise for Guardrailing® Book
‘Written by a seasoned industry expert, it’s... full of practical advice and clear action items to help avoid common pitfalls. An invaluable guide for succeeding in this competitive industry."
— Ivan Wasserman, Partner, Amin Wasserman Gurnani, LLP
"I have worked with Mike Bush on multiple projects in the natural products industry over the last several years, including the sale of Ganeden to Kerry... His leadership skills and communication skills are second to none."
— Jimmy Bonneau, Managing Director, Rothschild & Co
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