Some leaders build
great companies.
The best ones know exactly
where they're going.
The Destination Fellowship is a 12-month program for 15 mission-driven leaders who are ready to stop building by instinct and start building by Destination — with the framework, the coaching, and the peer community to prove it.
A 30-minute conversation. No pitch — just clarity. Seats fill fast.
You are already a capable leader.
But capable isn't the same as clear.
Without a defined Destination and a framework for every decision along the way, even the most talented leaders drift — making smart individual moves that don't add up to the outcome they actually want.
Decision Fatigue
Every choice feels high-stakes without a clear filter for what moves you toward your Destination and what doesn't. Urgency fills the space that strategy should occupy.
Strategic Drift
Building without a defined Destination means adjusting the target to fit whatever you've built, instead of the other way around. The goalposts move — and you don't notice until it's expensive.
The Hidden Cost
Boards, investors, and clients can sense when leadership lacks conviction. A clear Destination — and the framework to pursue it — changes every conversation you'll ever have about your business.
A three-dimensional transformation —
for your business, your leadership, and your life.
The Destination Fellowship is not a business program with a mindfulness module bolted on. These three dimensions are designed to work as one.
Know exactly where you're going.
You leave with a precise Destination — specific, financial, time-bound — and the Guardrailing decision-making framework that keeps every major business choice aligned with where you're actually going.
- A written Destination Statement with the financial math
- Your personalized Good Decision Framework
- A 24-month Guardrailing business roadmap
- Capital strategy and investor relationship clarity
Navigate every room with confidence.
The relational intelligence and psychological self-awareness to navigate boards, investors, clients, and teams with confidence. The conversations you've been avoiding become your greatest leverage.
- DiSC workstyle and leadership profile
- Board and investor communication mastery
- Hiring, team-building, and culture frameworks
- Conflict as a leadership tool — not a threat
Lead at your best without burning out.
The self-knowledge and personal systems to lead at your highest level without burning out. You understand what drains you, what restores you, and how to build both into your life as deliberately as your business.
- Personal energy audit and development plan
- Mindfulness and stress management tools
- The leader's identity beyond the company
- Non-negotiable personal practices that hold
One year. Three in-person intensives.
Twelve months of direct coaching.
Intensive Events
Two industry-embedded intensives at SupplySide Global and Expo West, plus a full graduation retreat in September. All three are required commitments for every Fellow.
Group Sessions
90-minute monthly sessions with pre-work, peer spotlights, and facilitated application of each month's theme to your specific business.
Private Coaching Hours
One dedicated hour with Michael every month — direct, confidential, and entirely focused on your business, your decisions, and your growth.
Accountability Pods
Curated groups of three peers who meet monthly for structured accountability — separate from group sessions and as honest as you allow.
Assessment Tools
A proprietary Guardrailing Leadership Profile™ administered twice — before October and after August — to document measurable growth across the year.
Guardrailing Plan
A complete, written Destination Plan — business, leadership, personal — presented to the full cohort at graduation and yours to execute for years.
Three gatherings. Three turning points.
The Kickoff Intensive
October 2026 · Las Vegas, NVCo-located with SupplySide Global. The foundation session — Guardrailing framework introduction, cohort trust-building, and the beginning of each participant's Destination Statement. 1.5 days.
The Mid-Year Intensive
March 2027 · Anaheim, CACo-located with Expo West. Commercial strategy, team architecture, and the mid-year reckoning — an honest group accounting of progress and what needs to change going forward. 1 full day.
The Graduation Retreat
September 2027 · Location TBDA two-day retreat at a destination setting. Each Fellow presents their complete Guardrailing Plan, receives peer feedback, and closes the year with commitments that carry forward. 2 full days.
Four quarters. One complete operating system.
Define your Destination with precision. Build your Good Decision Framework. Stop making decisions in the dark.
Business roadmap, capital strategy, commercial architecture, and team design — all mapped to your Destination.
The psychology of leading, stakeholder intelligence, stress mastery, and sustainability to lead at your best.
Assessment systems, course correction, and the final synthesis — your complete Guardrailing Plan, ready to present and execute.
Michael Bush — San Francisco, CA
Michael Bush
"I spent a dozen years building by instinct, intuition, and eventually a framework I didn't have a name for. The Destination Fellowship is that framework — made explicit, transferable, and yours."
Michael Bush spent nearly a dozen years building Ganeden from a startup into a global probiotic ingredient company with over 1,000 SKUs in 65 countries — then sold it for a $150M+ exit to Kerry Group in 2017. What got him there wasn't luck or genius. It was a repeatable decision-making framework built on two questions: Does this move us toward our Destination? And is it Good?
He called it Guardrailing. He wrote the book. And now he's sharing it in the most direct way possible — in a room with 15 of the most ambitious and mission-driven leaders he can find.
Michael is founder of GrowthWays Partners, a certified meditation instructor, and an alumnus of the Modern Elder Academy and the Hoffman Process. He brings the same rigor to the personal dimensions of leadership that he applied to building his business — because he learned, the hard way, that you can't separate the two.
Built to deliver ten times its cost
in clarity alone.
The Destination Fellowship is $30,000 for the full 12-month program. Comparable programs at peer institutions charge $38,000–$85,000 and deliver a fraction of the direct access, business specificity, or tangible deliverable.
What's Included
- 12 monthly group sessions with pre-work and peer application (90 min each)
- 12 private 1:1 coaching sessions with Michael Bush (60 min each)
- 3 in-person intensives: SupplySide, Expo West, Graduation Retreat (all required)
- Guardrailing Leadership Profile™ — administered pre- and post-program
- DiSC workstyle assessment, Values Assessment, and Personal Energy Audit
- Peer accountability pod (monthly, participant-facilitated)
- Private cohort community and digital resource library
- Full-year curriculum materials, pre-work, and session recordings
- Graduation Guardrailing Plan — your complete personal operating system
The investment does not include travel and accommodation for the three in-person events. For participants already attending SupplySide Global and Expo West, the October and March events require no additional travel.
Everything you need to decide.
Fifteen seats.
One year.
One clear Destination.
Schedule a 30-minute discovery call with Michael to explore whether the Fellowship is right for you. No pitch. No pressure. Just an honest conversation about where you're going — and whether this is the right year to go there together.
Schedule Your Discovery CallEnrollment closes when full. 15 seats. No exceptions. Act now.